Google Joins Effort to Stop Zika Virus Spread

World No. 1 Search Engine Google last week announced it would contribute US$1 million to the

UN Children's Fund to support the global fight against the mosquito-borne Zika virus.

A team of Google engineers has volunteered to work with UNICEF to
analyze data in an effort to figure out the viral infection's path. It
also will match employee donations with the goal of giving an extra
$500,000 to UNICEF and the

Pan American Health Organization.

The company took the actions following recent Zika virus outbreaks
that caused a 3,000 percent increase in global search interest since
November.

Last month, the

World Health Organization declared a public health emergency.

Coordinated Effort

The possible correlation with Zika, microcephaly and other birth defects
is alarming, Google said. Four out of five people with the virus don't
show any symptoms, and the primary transmitter, the Aedes mosquito, is
widespread and challenging to eliminate.

UNICEF is working with Google engineers and data scientists to create
an open source information platform to help UNICEF and partners on the
ground target Zika response efforts, according to Chris Fabian, colead
of UNICEF's innovation unit.

"This open source platform will be able to process information like
mobility patterns and weather data to build risk maps. We plan to
prototype this tool in the Zika response but expand it for use
globally," he told TechNewsWorld.

Open Source Platform

The plan calls for Google software engineers John Li and Zora Tung,
along with UNICEF research scientist Manuel Garcia Herranz and UX
designer Tanya Bhandari, to work on the open source data platform. It
will process data from different sources, such as weather and travel
patterns, to visualize potential outbreaks.

Ultimately, the goal of the platform is to identify the risk of Zika
transmission for different regions and help UNICEF, governments and
nongovernmental organizations decide how and where to focus their time
and resources. If successful, it can be applied to other outbreaks.

"Financial contributions and donations are always beneficial, but it
is hard to say whether or not tracking the virus itself will have
significant contributions," said Sarah Lisovich, content strategist at

CIA Medical.

Putting Analytics to Work

The symptoms are similar to those of other common healthcare conditions, she told TechNewsWorld.

Google is a leader in terms of research tools and putting forth tools
to help understand the outbreak and bring more awareness and
comprehension, Lisovich added.

Analytics has been used to track mosquito-borne illnesses such as
malaria, dengue fever and West Nile virus for years, according to Jamie
Powers, health industry consultant at

SAS Institute. In
addition to understanding and learning from past events, analytics can
quickly create new knowledge from billions of data points and multiple
disparate data sets to provide the best input for predictive analytics.

"Text mining and social media analysis to track specific disease
symptoms -- syndromic surveillance -- can also help detect the earliest
stages of infectious-disease outbreaks, whether it is measles, H1N1, Ebola ... or Zika," he told TechNewsWorld.

Respected Efforts

Google's contribution to the epidemiology of the Zika virus is a
critical initial step for public health. It is significant not only for
tracking the spread of the virus but for providing the public with
information on it, said David Eling, director of business development at

ProSci.

Empowering people with knowledge of where Zika is prevalent, how it
is transmitted, and methods of minimizing risk is a critical job, he
told TechNewsWorld.

"The more we know about the Zika virus, the more ways we will have to
combat it," Eling said. "I have confidence that with this support and
our growing knowledge that we will develop both a vaccine as well as a
therapeutic against Zika."